Accepting Payment through Your Website

 


If you're doing business on the Internet, accepting payment through

your website is an absolute must. If you're not processing orders

online, you're losing a great deal of money in lost sales. Studies have

shown, you can increase your online sales by up to 400% simply by

accepting credit cards

Preparing your website to process orders online isn't as difficult as you

may think. There are basically two options. The first option is to set up

a merchant account. This entails either making arrangements with

your bank or using an online company. The second option is to use a

third party credit card processor. This option requires no merchant

account and usually entails setting up a form or placing a link on your

order page.

Merchant Accounts

If you'd like to set up a merchant account, keep in mind, you will also

need a shopping cart system and access to a secure server. Many web

hosts will provide you with both. If yours doesn't, this professional web

host does: http://websource.adgrafix.com

The following websites can provide you with a merchant account:

Total Merchant Services (TMS)

http://www.marketingtips.com/creditcards/t.x/5068

This outstanding company comes highly recommended by Corey Rudl -

- author of the #1 selling online marketing course, "Insider Secrets to

Marketing Your Business on the Internet."

The TMS Merchant account, for Internet transactions, will enable you

to accept Vi sa, MasterCard, American Express and Discover. They offer

two merchant processing software packages to choose from. The first

package is the TotalPay powered by Authorize.Net™ Vi rtual Terminal.

This package will enable you to authorize, process, and manage credit

card transactions from any computer with an Internet connection and

a Web browser. This package ordinarily runs $995, but for a limited

time is being offered for only $287.

The second package is the TotalPay powered by Authorize.Net™

Vi rtual Terminal that includes the Total Merchant Manager Shopping

Cart. This package includes everything the first package includes, plus

all of the following:

? Customizable Shopping Cart System

? UPS Shipping Module

? Links to Vi rtual Terminal

? F ree Initial Installation

Their discount rate is 2.4% and $0.35 per transaction fee. Monthly

fees include a $10 monthly statement fee and a $10 gateway fee that

includes secure, online, real-time credit card and e-cheque processing

and only applies to merchants processing transactions through their

Internet payment gateway.

NRWW Commerce

http://nrww.com/merchant_account.shtml

This powerful Internet-based software provides secure, real-time

transaction credit card processing. The Vi rtual Terminal feature

enables merchants to authorize, process, and manage credit card

transactions from any computer with an Internet connection and a

Web browser. This software package runs $179.95.

Their discount rate is 2.25% and $0.30 per transaction fee. Monthly

fees include a $5 monthly statement fee and a $15 secure gateway

fee.

Third Party Credit Card Processors

If you'd rather not have your own merchant account, third party credit

card processors will process your credit card orders for you. There are

usually no monthly fees. They charge a "per transaction" fee and send

you payment for all of your orders processed, minus their fee and a

reserve fee. A reserve fee is withheld to cover and charge backs you

may have. If you have no charge backs within a period of time, your

reserve will be refunded to you. Each company has their own

guidelines in regard to reserves.

The following websites will process credit card orders for you:

CCNow

http://www.ccnow.com

This outstanding company will enable you to accept all major credit

cards online without a merchant account. There are no set up or

monthly fees of any kind. They charge a 9% per transaction fee. In

addition, their services are available for non-US merchants. CCNow is

intended to be used for tangible merchandise only. This means that

you must have a physical product that is shipped to the customer's

physical address. If your product is electronic, you may want to

consider using one of the following companies to process your orders.

ClickBank

http://hop.clickbank.net/?wsnet

ClickBank is another outstanding company that will enable you to

accept Vi sa, MasterCard, American Express, Discover, Eurocard, Vi sa-

Debit, MasterCard-Debit and Novus cards. No merchant account is

required.

They charge a one-time $49.95 activation fee, and a $1 + 7.5% fee

per sale. There are no monthly fees. The great thing about this

company is that over 60,000 affiliates can choose to sell your products

for you. ClickBank enables any web seller to automatically pay sales

commissions to affiliates. ClickBank will bill your customers, pay you,

and pay your affiliates a commission. In other words, they'll run your

entire affiliate program for you. In addition, their services are available

for non-US merchants.

ClickBank is intended to be used for electronic merchandise only. If

you ship a physical product, you may want to consider using CCNow to

process your orders.

iBill

http://www.ibill.com

iBill will enable you to accept Vi sa, MasterCard, American Express,

JCB, online checks or telephone billing (900 number). There are no

setup fees. However, you must maintain a minimum sales volume of

$25 per month or the difference will be charged to your credit card.

They charge 12% - 15% per transaction fee for credit card and check

purchases and 20% - 30% per transaction fee for phone purchases.

Non-US merchants are welcome.

If you're just starting out, you may want to use one of the third party

credit card processors, as this is the easiest route for new Internet

businesses. Each company provides you with step by step instructions

to assist you in getting your website set up to accept credit cards. The

great thing about third party credit card processors is that they handle

everything for you. You don't have to hassle with processing your

credit card payments or charge backs, as all of this is taken care of for

you.

If you're serious about your online success, you must have the ability

to process your orders online. With today's technology, even the

smallest home-based business can now accept credit credits almost

instantly. Vi sit one of the websites mentioned above and get your

website set up today. Your success depends upon it.

By Shelley Lowery

 

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