For your Effective Email Marketing
I've been sending out email camapigns for clients
for over 6 years, and in that time I've seen variations
in clickthrough ranging from 3% to 84%!
Some of this is due to the product, or the professionalism
of the website, but a great part of it is down
to the message that is sent.
So how can you maximise the chances of getting
adecent response from your first email campaign?
F ollow these simple rules and your email camapaign
should be successful right from the beginning.
1) Know What you Want Before you sit down and
write your email, think about what you wan tot
achieve from it. more visitors to your website?
More sales for a hard to sell product? More signups
to your newsletter? Or something completely different?
Whatever the aim, keep it in mind while writing
2) Spell It Write!! There's nothing worse than
receiving a marketing email with poor spelling
and grammar. If you can't spell and your email
doesn't sound right, how can you expect people
to buy from you? A marketing writer such as Angela
Sherman of Content Creation can help you with
3) Not Too Long Keep paragraphs short and punchy
- you have very little time to grab people's attetion,
and text on a screen is notoriously difficult
to read once a paragraph hits more than 4 lines.
Stick to simple words, short phrases and paragraphs
consisting of just 1-3 short sentences.
4) DON'T SHOUT! USING ALL CAPITALS IS DI F F
ICULT TO READ AND LOOKS AS I F YOU ARE SHOUTING.
DON'T DO IT!
Occasional use of capital letters to emphasise
a word is ok, but be aware that some spam filters
delete email messages with words all in capitals.
5) Call To Action The first two sentences of
your email should identify a possible problem
the recipient may have, tell them who you are,
and what you want them to do.
So sentences such as: " F ed up with not
appearing in search engine listings? NikkiPilkington.com
offer guaranteed top listings in most major search
engines. Click here for your free report"
get the message across quickly and easily. Then
you can use the rest of the email to expand on
your products and services.
6) Conclude & PS If you have a fairly long
email, don't forget to repeat the call to action
at the end, and in a PS to remind the reader once
again what they should do.
7) Sense of Urgency Create a sense of urgency
by using phrases such as ' F irst 50 to apply'
or 'Only valid until' - fear of missing out on
something always generates a good click through
So that's your 7 step guide to a great email
marketing campaign - for more free internet marketing
articles, please visit www.nikkipilkington.com
By Nikki Pilkington
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