Submitting Your Site to Human Directory Search Engines

Yahoo

Yahoo is by far the most popular search engine on the Internet, and thus the most important Search Engine for your site to be listed with. If your site is not listed here, it is probably only reaching about 20% of all potential visitors. Yahoo is a Human Directory Search Engine, and perhaps the most difficult Search Engine to get listed on, taking anywhere from a couple of weeks to a several months. Yahoo is extremely strict concerning the quality of sites they accept, and the final decision on whether or not your site passes rests with the reviewer of the site. The first thing you must prepare when submitting your site to search engines is a brief site description.

Guidelines for Site Descriptions

Your description should be no longer than 25 words. In this description, there should be no words in all capital letters, and the first letter of each word should not be capitalized. Also do not include HTML tags in your descriptionDo not use commercial language or catchy slogans. Do not use words like "the best", etc. Anything that could be seen as marketing language should be avoided in your site description.•Do not include the title of your site in your site description.•Descriptions should not contain only keywords.•Descriptions should not include numbers or brand names.

Choosing Site Categories

•All listings are limited to a maximum of two categories. If you request more than two categories, your site may be rejected.• Commercial sites may not be listed in non-commercial areas•If a site listing is only relevant to a specific region, it will only be listed under the appropriate "Regional" sub-category. If you attempt to list a regional site in an additional non-regional category, your site may be rejected.

Important Submission Tips

•Make certain that your web site can be viewed with both Netscape and Internet Explorer browsers. If your site can not be viewed with both browsers, your submission will be ignored.•Carefully select your site categories. Select the category that fits the purpose of your site as best as possible, because if you choose the wrong category, your potential viewers will not be able to find your site.

Once you have made sure your site meets the above criteria, you are ready to submit your site to Yahoo. To submit your site to Yahoo, select the category you wish to be listed under, and then click the "Suggest a Site" link located at the bottom of the category page. Once you have entered the "Submit a Site" page, click the "Proceed to Step 1" button, and then choose between a Standard Submission, and a Business Express Submission.

If you have submitted your site to Yahoo several times, and can not seem to get it listed, you may choose to use Yahoo's Business Express Submission services, which guarantee site review within 7 days, for a fee of US$199.00. This fee is non-refundable, even if your site is rejected, and you are only granted one appeal to site rejection, so it is important to review your site thoroughly prior to submission.

DMOZ
DMOZ is another popular human directory, which is rapidly gaining popularity among users. Currently, a number of Robotic search engines including Excite and Lycos are using DMOZ's listings in addition to their own search results, and AOL now uses DMOZ for their main search engine. DMOZ is much easier to get listed in that Yahoo, as the site has literally hundreds of thousands of editors reviewing sites. DMOZ's unique system uses the general populous as category editors, making it very likely that your site will be listed within a couple weeks at the most. DMOZ also uses a very similar process for submission as Yahoo. Simply find the correct category and then click ADD URL at the top of that category's page.

AOL Search Engine
The AOL search engine uses DMOZ as its main search tool, and all new submissions must go through DMOZ.org.

Looksmart
This Human Directory is becoming increasingly important, as many other websites and search engines are beginning to use Looksmart in their search results. At present MSN, Alta Vista, Excite, and Iwon.com use Looksmart's results as part or all of their results, and this trend is bound to continue well into the future. Basic site submission to Looksmart costs $99.99, with a response time of aproximately 8 weeks. Looksmart also offers express service that costs $199, and offers response time of just 2 business days. Submission is free for non-profit organizations.

 

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